tag:blogger.com,1999:blog-55636755915951477242024-03-08T08:27:54.968-08:00Web Design with WordpressUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5563675591595147724.post-17178842690858026762016-04-28T03:36:00.004-07:002016-04-28T03:36:35.376-07:00How to get more visitors to your restaurant via online marketing<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">5 SEO tips for restaurants to help you get more diners <o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;">Search engine optimization (SEO) is key
to ensuring your restaurants website is front and center when a potential guest
types in your restaurant’s name. For tips, we asked our own SEO team at <a href="http://www.weeare.co.uk/">w</a></span><span lang="EN-US" style="font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;"><a href="http://www.weeare.co.uk/">eb design wales</a></span><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;"> how restaurants can optimize their own
websites, give people the information they need, and bring in new guests. Here
are seven ways to win the game.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 37.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -19.0pt;">
<!--[if !supportLists]--><b><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><!--[endif]--><b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Bold; mso-hansi-theme-font: major-latin;">Design your website
so search engines can easily crawl it. <o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Bold; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">Certain
approaches to web design can be difficult for Google to pick up – Sites where
all the content is flash, for example, or where important text content is
within an image or an iframe. Remember to never list your menu items inside a
graphic or image. Google just sees the image, not what’s inside it. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 37.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -19.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Bold; mso-hansi-theme-font: major-latin;">Make your restaurants
website mobile friendly.</span></b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;"> <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;">Most restaurant reservations are made on
mobile, which means you may be missing out if your mobile experience is
sub-par. Google recently announced an update to its search algorithm…include
info here. Search is competitive on mobile devices, since you have to scroll to
see results and people stop paying attention. This now prioritizes the mobile
experience is a must for reaching new customers. We recommend that you use </span><a href="https://www.google.com/webmasters/tools/mobile-friendly/"><span lang="EN-US" style="color: #142430; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;">Google’s Mobile-Friendly Testing Tool</span></a><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;"> and fix any mobile formatting issues.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Bold; mso-hansi-theme-font: major-latin;">3) Publish your menu on your site.</span></b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;"> <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;">Searches for menus are a close second to
searches for reservations, in terms of popularity. Have a “Menu” page on your
site will also generate organic site links. Make sure the menu can be crawled
by Google; plain HTML code is easiest for search engines to read. Plus, it’s an
easier and better user experience for guests<o:p></o:p></span></div>
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<br /></div>
<div class="MsoListParagraph" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #343434; font-family: SourceSansPro-Bold; mso-ansi-language: EN-US; mso-bidi-font-family: SourceSansPro-Bold; mso-fareast-font-family: SourceSansPro-Bold;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Bold; mso-hansi-theme-font: major-latin;">Share photos of your food and space.</span></b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;">Besides inspiring people to come in and dine, large,
high-quality images can also help your SEO. Name your files with keywords
relating to your restaurant (i.e., “restaurant-.jpg”) for best results and
include descriptive alt tags ( “spanishrestaurant”). <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 18.0pt;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Bold; mso-hansi-theme-font: major-latin;">5. Include “</span></b><a href="https://en.wikipedia.org/wiki/Noindex"><b><span lang="EN-US" style="font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Bold; mso-hansi-theme-font: major-latin;">index,follow</span></b></a><b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Bold; mso-hansi-theme-font: major-latin;">” in your code.</span></b><span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="color: #343434; font-family: Calibri; mso-ansi-language: EN-US; mso-ascii-theme-font: major-latin; mso-bidi-font-family: SourceSansPro-Regular; mso-hansi-theme-font: major-latin;">If for some reason a developer does not
want a site to be indexed by Google, he or she can spell that out in the code.
Every now and then mistakes are made in coding and sites are not being indexed
because they aren’t tagged correctly. Make sure “index,follow” is in your code
– any developer who builds your site should know to include it, but it’s worth
double checking.<o:p></o:p></span></div>
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